Wednesday, February 20, 2013

Stereotypes in Advertising

As I was searching the web, I found it pretty difficult to look for a stereotypical ad that was recent. I did however, come across this ad that showed actor, Ashton Kutcher, playing different types of men "looking for love" as they describe their different favorite flavor of Popchips. Originally this ad was intended for laughs as he role played as an Indian, Hippie, Biker, Diva, and himself. Unfortunately, people didn't catch the humor of this ad and found it as offensive. I would want to say that racism should be a thing of the past, but it's not. Why couldn't Popchips just hire different actors that we already know portray these characters that they wanted to create? We all know that advertising is used to get messages across and sell a product in a matter of time. Advertising should have ethical responsibilities, but they don't think about them and the big picture when they make commercials. If you're trying to sell different flavors, or "flavors around they world," you can't do that without being in that setting. So is it still racist or stereotypical to be in that setting? Back to the Popchip ad, they were just trying to sell different flavors desired by different people around the world. Is that a bad thing? 









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