Gender Roles in Stereotyping

One of the most memorable yet disturbing commercials that I could remember from this year's Superbowl was from Go Daddy. Now to be honest, I've seen heard of the name of this company but I had no idea what it was for until I looked it up tonight. Go Daddy is a place where people can create websites and Domain names and found that this was an appropriate way to advertise themselves.

They portray two sides of Go Daddy:
The "Sexy Side" was represented by a blonde beauty, Bar Rafaeli.
The "Smart Side" was represented by a short stubby nerd named Walter.

This Perfect Match is meant to show that Go Daddy is both Smart and Sexy. Having a model kissing a nerd shows that this company has the best of both worlds, but to me I was so disturbed to have witnessed the PDA.