#teamtoblerone

For the group assignment, we were assigned to create a campaign for Toblerone, that familiar triangular swiss chocolate with honey and almond nougat candy bar, using three different types of social media. We thought it would be best to push our campaign around the holiday season since that is where this chocolate bar is more popular.

Three media channels that we decided to use for our Toblerone campaign were Instagram, Vine, and Twitter.

With the three different social media channels we thought that consumers would be more involved in pushing the campaign. It would also be an initiative to compete in a social media contest to win a large 400g Toblerone. Who doesn’t love free chocolate?

The Instagram Challenge
Participants must create the most eye catching post with them and the Toblerone during a holiday moment. Also, they must include a description on how the chocolate bar has contributed to their celebrations (example: gift exchange, traditional gifts, favorite chocolate).

The Vine Challenge
In a six second video, the participant must make a creative video with the Toblerone during the holidays. How do you advertise in six seconds? That’s what makes this a challenge for consumers. Also, as another incentive, top 5 commercial will be combined into an aired Toblerone commercial for the holidays.

The Twitter Challenge
The most simple challenge will be for participants to tweet their holiday eperience with Toblerone. Chosen at random, these users must create their posts with the hashtags like #toblerone #tobleronemoments #tobleroneholidays #teamtoblerone